IHG Hotels & Resorts has opened voco Times Square – Broadway, its largest property in the Americas and one of the final new-build hotels approved in New York’s Times Square neighborhood.
The 32-story, 419-room hotel joins voco Times Square South New York and voco The Franklin New York, bringing the brand’s total to seven properties in New York.
voco Times Square – Broadway combines the scale of a large hotel with a more informal and individualized environment. Its design references Prohibition-era speakeasies, with sleek lines, rich textures and furnishings. The lobby features seating and lighting, while guest rooms and suites include vintage-inspired details with contemporary elements and a muted color palette.
The property includes Times Square’s only hotel rooftop with unobstructed panoramic views of the New York skyline. The 2,400-square-foot indoor-outdoor rooftop offers space for group events and private gatherings. The Velvet Fox bar and lounge serve cocktails, small plates and live music.
Located at Seventh Avenue and West 48th Street, the hotel is near Radio City Music Hall, the Museum of Modern Art and the Empire State Building.
Ginger Taggart, vice president, brand management – global brands at IHG Hotels & Resorts, said the opening follows the brand’s milestone of One Hundred voco hotels globally and expansion across multiple regions. She said voco aims to reach Two Hundred open hotels within its first Ten years.
As of Dec. 31, 2025, voco has 124 hotels open worldwide with 108 more in the development pipeline. Recent U.S. openings include properties in Flagstaff, Laguna Hills, Moab, Myrtle Beach and Port St. Lucie.
