Viceroy Hotel Group is opening the Hotel Zetta in San Francisco next month and is getting very creative with its marketing approach to attract attention in a crowded market place.
Inspired by the design concept of reuse and repurpose, the hotel is launching its “Reboot” campaign, partnering with San Francisco companies and GreenCitizen to turn old technology into art.
The hotel will gather used technology (mobile phones, small electronics, chips, games etc.) from various companies based in San Francisco. Using recycled wine barrels, drop stations will be set-up at SAY Media and in a showroom at the property. Hotel Zetta will be collecting the items through January 31, and will use them for an art installation crafted by a local San Francisco artist. The final artwork will be displayed at the grand opening of the hotel. Any remaining tech items will be recycled through GreenCitizen.
In addition, Hotel Zetta has partnered with local Kara’s Cupcakes and will be sending a “Zetta Van” to deliver free cupcakes to multiple nearby corporate headquarters. During the dropoffs each company will receive more information about the pending hotel and employees of these companies will be encouraged to take photos and post on Twitter using the hashtag #ZettaSF2013 as well as post on the hotels’ Facebook page.