NEW YORK CITY The Boykin Group CEO Robert Boykin has teamed with cosmetics executive David Stoup to launch a company that will specialize managing in branded spas.
Trilogy Spa Ventures LLC will partner with beauty brands and hotel companies to create synergistic branded spas that appeal to both locals and hotel guests. Trilogy will offer a proprietary, brand-centric approach specific to each property, with a mandate to increase hotel rates and occupancy.
“There is a great demand to be met in the branded spa business,” says Stoup, who will serve as chairman and CEO. “Using my past experience in building beauty brands, paired with Bob’s expertise in the hospitality industry, we will redefine the spa category by creating powerful synergies between beauty brands and properties. Trilogy Spa Ventures will stand as the definitive resource to ensure the most profitable experience for the property, spa and beauty brand, as well as an unparalleled experience for spa guests.”
Trilogy Spa Ventures crafts agreements to provide turnkey spa management, marketing and operations services, and strives to ensure that expectations of all business partners are aligned.
“Trilogy Spa Ventures works with each partner to establish milestones and continuously maintains accountability,” Boykin says. “Most importantly, we consider the alignment of values surrounding guest satisfaction on par with the attainment of financial results.”
Stoup’s industry experience includes his current position as co-chairman of Weil Lifestyle LLC, as well as co-founding La Prairie Inc., Phillip Kingsley Products Inc., Colours & Scents and Perry Ellis Shoes. In 1992, Mr. Stoup secured the exclusive worldwide rights to operate the Red Door Spas under the Elizabeth Arden trade name from Unilever. He oversaw the growth of Elizabeth Arden Salon Holdings as CEO until its sale to a private equity group in May 2000.
Other members of the Trilogy leadership team include Julia Petrini and Debi Foi, former executives with Elizabeth Arden Red Door Spas.
The company’s website is TrilogySpaVentures.com. Trilogy is headquartered in New York City, with satellite offices in Arizona.