NEW YORK CITY Trump Hotel Collection has signed a deal with sales and marketing consortium Preferred Hotel Group, which will represent the brand and will provide sales, marketing and technology support.
Preferred Hotels & Resorts will represent the Trump brand’s flagship, Trump International Hotel & Tower New York, Trump SoHo New York, Trump International Hotel & Tower Chicago, Trump International Hotel Las Vegas, Trump International Hotel Waikiki Beach Walk, and the future Trump International Hotel & Tower Toronto and Trump Ocean Club International Hotel & Tower Panama.
“We are very pleased to align the Trump Hotel Collection with a prestigious organization such as Preferred Hotel Group,” says Jim Petrus, chief operating officer of Trump Hotel Collection. “Preferred Hotel Group shares our own brand’s focus on customized service, and its superior GDS technology and marketing expertise are the right fit to support the expanding Trump Hotel Collection as we introduce the next generation of luxury hospitality into new destinations worldwide.”
Preferred will market Trump properties under the new private-label GDS code “TW,” which will be managed by Preferred and fall under the group’s PV master chain code.
“This new partnership with Trump Hotel Collection strengthens our presence in several key markets, providing Preferred Hotel Group guests with exceptional new choices in leading urban and resort destinations,” says Preferred President Lindsey Ueberroth. “We look forward to a long, and mutually beneficial relationship as the two companies continue to grow strategically and internationally.”