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Sydney rebrand signals Pullman’s Australian expansion

Quay Grand Suites Sydney has been rebranded to Pullman Quay Grand Sydney Harbour, a move Accor says signals a dramatic expansion of its Pullman brand in Australia.

Pullman Quay Grand Sydney Harbour joins Pullman Sydney Olympic Park, Pullman Sydney Hyde Park, Pullman Reef Casino in Cairns and Pullman Resort Bunker Bay in Western Australia’s Margaret River region.

The Sebel Cairns, The Sebel King George Square Brisbane and The Sebel Albert Park Melbourne are all primed to take on Pullman branding within the next six months. The brand is expected to include up to 15 hotels by the end of 2013.

Pullman Quay Grand Sydney Harbour is set on the eastern shore of Circular Quay. Its 67 one- and two-bedroom suites all feature balconies, separate lounge and dining rooms and kitchens and offer views either of Sydney Harbour or the Botanical Gardens. Other amenities include Quadrant Restaurant, ECQ Bar and function space for up to 140 guests.

Accor acquired the Pullman name in 1991 and relaunched the brand in 2007. Currently the brand has more than 60 hotels worldwide. Many of the former Mirvac hotels are scheduled to be rebranded to Pullman over the next 12 months.

“It makes sense for us to grow this brand in Australia where there is clear demand for quality internationally branded hotels aimed at the corporate and upscale leisure markets,” said Chief Operating Officer of Accor Pacific Simon McGrath. “There is considerable investment being made in the Pullman network in both Australia and internationally, and the expansion of the brand in Australia comes at a time when the brand is launching signature hotels in other major centers around the world. Pullman is already a major brand in key source markets for Australia across Asia and Europe, and it is anticipated that there will be some 150 Pullman hotels and resorts by 2015.”

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