G6 Hospitality announced the opening of 38 new Studio 6 locations during 2025, marking a year of expansion for the extended stay brand. G6 Hospitality is the parent company of Motel 6 and Studio 6. With these openings, the company reported that Studio 6 became one of the fastest-growing extended stay brands in the United States during the year.
The newly opened Studio 6 properties were added across multiple U.S. markets in 2025. Locations include Phoenix, Charlotte, Dallas, Las Vegas, Sandston, Pasadena, Houston, Oakland, Bossier City, Indianapolis, St. Louis, Richmond, Rancho Cordova, Butte and Greenville. According to the announcement, the openings include a combination of conversions and new construction projects. These developments were completed in markets associated with business travel, workforce mobility and longer-term guest stays.
“Studio 6 has had an exceptional year. Opening 38 new locations in 2025 demonstrates the brand’s momentum and the confidence our franchise partners place in our extended-stay model. This growth strengthens our ability to serve guests seeking practical, comfortable, and affordable long-term accommodations,” said Sonal Sinha, CEO of G6 Hospitality.
The company cited broader trends within the North American lodging sector that have supported extended stay growth. Extended stay lodging has become a larger segment of the industry due to longer guest stays, remote work arrangements and demand for cost-effective accommodations. According to JLL’s U.S. Extended-Stay Hotel Outlook 2025, the segment achieved a Revenue Per Available Room of $78 in 2024. The report stated this result was above pre-pandemic levels and that guest demand increased by 232,000 room nights compared with the previous year. The report also noted that demand nearly recovered to 2019 levels.
The JLL report further stated that extended stay lodging has continued to attract investment due to operating models and performance characteristics. It described the segment as part of broader hotel investment strategies and cited its operational structure and demand trends as factors influencing investor interest.
G6 Hospitality stated that the Studio 6 expansion aligns with ongoing efforts to streamline development processes, support property owners and scale its brands. The company also indicated that Studio 6 growth is part of wider investments in technology, operations and franchisee support.
In addition to property growth, G6 Hospitality announced recent changes to its internal teams. The company added eight new members to its Franchise Development team. These team members were hired to manage development across multiple states, including Oregon, Washington, California, Nevada, Utah, Wyoming, Alaska, Arizona, New Mexico, Montana, Illinois, Indiana, Iowa, Michigan, Missouri, Nebraska, Texas, Pennsylvania, New York, New Jersey and Connecticut. G6 Hospitality stated that additional hires are planned in other states in the coming months.
The company also launched a new version of its My6 app. The updated consumer app includes AI-based personalization features, dynamic homepage experiences and personalized deal offers tailored to individual guest preferences. According to the announcement, these features are intended to support booking activity across participating properties.
