Starwood Hotels & Resorts Worldwide on Monday announced its single largest addition of hotel rooms in North America since pre-recession with the signing of SLS Las Vegas, owned by Las Vegas Resort Holdings. Starwood will convert and manage the 289-room Lux Tower as part of its W brand, and add its soft brand, Tribute Portfolio, to the remaining two towers, replacing Hilton Worldwide’s Curio brand.
The W Las Vegas conversion will be completed in 2016 and include the addition of a W Living Room (the W brand’s take on the traditional hotel lobby), a dedicated entrance for W guests, nearly 14,500 square feet of new W-branded meeting and event space, a spa and fitness center, and a outdoor pool deck and bar. The other two hotel towers, comprising 1,324 rooms, will continue to be operated under the direction of Scott Kreeger, the hotel’s president and COO, as SLS Las Vegas, a Tribute Portfolio Resort.
“SLS Las Vegas, with some 1600 rooms, is a milestone addition to Starwood, growing our total footprint worldwide by nearly half a percent with a single signing,” said Starwood’s Interim CEO Adam Aron.
SLS Las Vegas will join Starwood’s four existing hotels in the market.