Sonesta International Hotels Corporation announced the execution of an agreement for a new Sonesta Hotel in Curaçao. The hotel will be located near Jan Thiel Beach and Willemstad and will add to the company’s presence in the Dutch Caribbean.
“This deal marks Sonesta’s most recent foray into Curaçao and is reflective of our broader commitment to continued expansion in Latin America and the Caribbean,” said Keith Pierce, Sonesta’s EVP and president of Franchise & Development. “We are excited to expand Sonesta’s footprint in the beautiful island of Curaçao, expanding the portfolio’s strength and brand awareness in a highly sought after destination.”
Sonesta has previously operated hotels in the Dutch Caribbean. The company operated properties in Aruba, Bonaire and Curaçao during the 1990s and again in 2015–2016 in Curaçao. According to the announcement, the new hotel is expected to join the Sonesta portfolio in early Q2.
The property will operate under the Sonesta Hotels, Resorts & Cruises brand. The brand focuses on wellness and well-being and aims to create connections between staff and guests while maintaining alignment between each hotel and its surrounding environment. Guests will have access to rooms inspired by the destination along with indoor and outdoor amenities and work-friendly spaces.