Sonder Holdings, the design and tech-led hospitality company, is growing its presence in Southern California with the addition of three new hotels. The three new hotels are The Winfield and The Craftsman in Los Angeles and Woods Cove in Orange County.
The Winfield and The Craftsman are Sonder’s first two properties in downtown Los Angeles and are adaptive reuse properties in collaboration with developers. These follow five more Sonder properties in Beverly Hills, Inglewood and Santa Monica.
“We’re excited to continue expanding in Southern California, with the opening of The Winfield and The Craftsman, two incredible historic buildings in Downtown Los Angeles converted to hotels via adaptive reuse. We’ve also added Woods Cove in Laguna Beach to our portfolio. Our signature design-forward, tech-enabled experience appeals to the next generation of travelers, and we look forward to welcoming business and leisure guests to our new properties,” said Scott Blakeslee, area general manager, Sonder.
Currently, Sonder operates in more than 40 markets in 10 countries and has 17,400 live and contracted units globally.
THE WINFIELD
Formerly a historic building built in the late 1920s for retailer Foreman & Clark, The Winfield is located in the Jewelry District and was most recently used as offices before being converted into a 125-key hotel with a nod to Foreman & Clark’s founder. The building is a designated Los Angeles Historic-Cultural Monument and combines Art Deco and Gothic architecture styles.
Ranging in size from queen to penthouse accommodating up to eight persons, all guestrooms include a kitchenette. The hotel has two penthouse suites with skyline views. Guests can access a gym and yoga room, an outdoor terrace on the fifth floor and a library lounge.
“The Foreman & Clark Building is an iconic part of DTLA’s heritage and it has been a privilege for our company to restore its historic architecture and readapt its use as a Sonder flagship property,” said Dimitri Bonnis, vice president at Bonnis Properties Inc.
THE CRAFTSMAN
Converted from office use and completely renovated, The Craftsman is scheduled to open by early 2024. The 12-story building, constructed in 1923 by architect Loy Lester Smith, was earlier known as the Lane Mortgage Building and is opposite the Apple Tower Theater.
The hotel’s name is inspired by artisan Ernest Batchelder, whose original tile artwork is featured on the lobby.
Guestrooms range from queen to two-bedroom and can accommodate up to six persons.
WOODS COVE
Located a block away from the ocean in Laguna Beach, Sonder Woods Cove was recently renovated and offers 25 rooms. Once a 1940s motel, the hotel features a rooftop terrace and a swimming pool, which will open later this year.
“We are thrilled to revitalize what was once Las Ondas, a 1940s motel located on Pacific Coast Highway. Woods Cove has set the bar high for guest room design in Laguna Beach. Partnering with Sonder, we hope to delight guests with memories and great experiences for years to come,” said Blake Marriott, principal at LBIO, LLC.