Sofitel has announced the launch of Sofitel Residences Buenos Aires Madero, its first branded residences project in Argentina. The development is the brand’s first residential project in the Americas and the third worldwide.
The project is being developed in collaboration with Northbaires, an Argentine company specializing in high-end and luxury real estate. Located in the Dique four area of Puerto Madero, the complex will feature 43 floors with 188 apartments and 343 parking spaces, along with eight elevators. The project is expected to be completed in 2030.
“We are bringing our distinct French enthusiasm and high-quality service to the real estate market in Argentina. Sofitel Residences Buenos Aires Madero will establish a new lifestyle that seamlessly blends the French art de vivre with local culture in one of the city’s most exclusive areas,” said Philippe Trapp, regional vice president of operations, Sofitel.
Sofitel already operates Sofitel La Reserva Cardales and Sofitel Buenos Aires Recoleta in Argentina and Sofitel Montevideo Carrasco & Spa in Uruguay.
“This partnership introduces a new product to Argentina’s ultra-exclusive real estate market, high-standard residences built to international specifications and located within the most consolidated micro-areas,” said Marcos Juejati, co-founder of Northbaires.
“Sofitel adds value to this real estate development through essential aspects such as brand reputation, luxury service standards, including concierge assistance and a sophisticated restaurant, among other offerings that make this project stand out in the luxury segment. This represents a new venture into luxury associated with real estate development. Thanks to its strategic location, we are confident it will be a success for owners seeking premium products, services and experiences, as well as investors and commercial partners,” said Guilherme Cesari, vice president of luxury and lifestyle development for Accor in South America.
The project is supported by Accor One Living, a platform for the development, design and operation of mixed-use projects and branded residential communities.