Sheraton Hotels & Resorts and Starwood Preferred Guest (SPG) on Monday announced a new partnership with Major League Baseball (MLB), designating Sheraton as the “Official Hotel of Major League Baseball” and SPG as the “Official Hotel Loyalty Program of Major League Baseball.”
The new partnership brings Sheraton guests and SPG members access to games while on the road, as well as the opportunity to bid on MLB experiences. Sheraton will celebrate the partnership this fall by hosting special screenings of MLB Postseason games at select hotels across North America, leading off tonight with an event at the Sheraton New York Times Square. In addition, starting today, SPG members have the opportunity to redeem Starpoints for pairs of tickets to each World Series game at spg.com/moments.
Starting with the 2016 MLB season, Sheraton will take guests and elite SPG members out to the ballgame by offering:
- Complimentary access to MLB.TV;
- Availability of MLB Network as an in-room entertainment channel in the U.S.
- Custom Starwood booking widgets located on MLB.com and participating teams’ schedule pages;
- Packages, promotions and sweepstakes that will send guests to see their favorite games or offering chances to win MLB prizes.
SPG members can also gain access to baseball experiences throughout the 2016 season through SPG Moments, including meet and greets, batting practice with players, and premium game tickets inclusive of the All-Star Game and World Series.
Four-time MLB All-Star José Reyes, SNY and WPIX broadcaster Keith Hernandez, a five-time MLB All-Star, and acclaimed chef Andrew Carmellini of Sausage Boss at MSG, will join fans to celebrate the new partnership at the Sheraton New York Times Square with a screening of Game 3 of the American League Championship Series. During the event, guests can try a ballpark-inspired version of the Sheraton brand’s new Paired signature lobby bar menu, served alongside premium wine and craft beer. Reyes and Chef Carmellini will also face off in a live stadium-inspired culinary competition.
Paired options created especially for MLB game nights will include Chorizo Chili Con Carne Potato Skins paired with White Zinfandel, Blue Crab Hushpuppies with Sauvignon Blanc, Pastrami Stack Pretzel sliders with Cabernet Sauvignon, and a specialty hot dog topped with beerkraut, apple & mustard, created especially for Sheraton by Chef Carmellini.