HTL hotels, Stockholm, is starting a collaboration with Spotify distributor Soundtrack Your Brand that will give hotel guests the opportunity to experience specially adapted music playlists from anywhere in the world.
Together with companies like Absolut Vodka, Stutterheim, Sandqvist and Starbucks, HTL hotels is collaborating with Soundtrack Your Brand, a company that together with the popular streaming service specializes in strengthen chosen brands’ interaction through music.
The collaboration between the digital hotel chain and the popular music service will create, even more so than before, a full experience around HTL’s international concept, where guests from more than 100 countries can experience the in-demand music at home.
With the help of Spotify, HTL can in detail control the music selection at all hotels – music especially chosen to suit the target group – and create an environment that reflects HTL’s concept.
The unique music lists will be played in all HTL hotels, in Norway and Sweden, and in future hotels. The lists are created to suit different times of the day, and customized to contribute to a welcoming atmosphere, as well in the lounge – where the sound level always is adapted so that conversations can be held – as through HTL’s webpage, social medias and Spotify account.