Renaissance Hotels has announced it will expand its line-up of entertainment offerings this year with a variety of partnerships and initiatives designed for the next-generation business traveler.
Launching this spring and continuing all year, Renaissance will team up with entertainment and sports company AEG to create signature events, unique multimedia programming and exclusive access for its hotel guests. The partnership will launch this month with a concert by the band Grouplove.
Renaissance also announced a new affiliation with Universal Music Group as well as a relationship with entertainment and sports agency Creative Artists Agency.
“Our guests see business travel as an opportunity to discover and share memorable experiences,” said Dan Vinh, vice president of global marketing for Renaissance Hotels. “This year’s program is all about access that encourages discovery. We want to make it easy for guests to make the most of their time whether they’re looking for emerging music, the arts or indigenous culinary or mixology adventures.”