Radisson Hotel Group (RHG) has signed more than 250 deals since the start of the pandemic, according to CEO Federico González, and aims to have 115,000 rooms in the market in Europe, Middle East and Africa (EMEA) by 2025. In Asia Pacific (APAC), the group is spearheading growth in China, where the portfolio will grow to 1,000 hotels in operation and under development in the next five years together with major shareholder Jing Jiang International.
During the International Hospitality Investment Forum this week in Berlin, González presented a comprehensive update on the group’s growth plan based on the continued investment of €250 million in assets, brands and systems. He said throughout the pandemic, RHG, with the support of its shareholders Jin Jiang and Sino-Ceef, has remained committed to its five-year transformation plan with a targeted investment in assets, revenue management and IT systems to deliver best-in-class GOP.
In EMEA, RHG announced during the pandemic more than 100 hotels in key markets like UK, Italy, the DACH region, North Africa and Saudi Arabia. In 2021 alone, it signed more than 45 new hotels with 7,000 rooms across EMEA. Today, RHG counts over 1,600 hotels worldwide in 120 countries.
Since the launch of its new brand architecture in 2018, the Radisson Collection portfolio has grown to over 40 properties in Paris, London, Milan, Venice, Seville, Casablanca, Moscow, Bodrum and Shanghai. Radisson Collection is also coming to Berlin later this year following an extensive transformation of the Radisson Blu Hotel. Radisson Blu counts a global portfolio of over 410 hotels.
The Radisson brand expanded significantly, with 35 signings joining the brand’s total footprint of 290 hotels, and Radisson Red grew to 66 hotels worldwide. The group’s latest conversion-focused brand, Radisson Individuals, has expanded its global presence to 20 properties worldwide. RHG added that in the serviced apartment and resort sectors, it wants to double its portfolio in the next five years.
The company also announced initiatives such as Convertible Rooms, a concept which gives owners the option to integrate flexibility in their assets and to respond to the most relevant space usage in each market at each moment.
“We remain prudently optimistic about full recovery in 2022 as governments are deciding on ways to sustainably reopen travel,” González said. “The in-depth business transformation we started before the pandemic with our five-year plan makes us ready for the rebound as we continue to respond to new demands in the market and grow significantly in APAC and EMEA.”