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Pan Pacific Hotels expands serviced apartments business

Pan Pacific Hotels Group has signed an agreement to manage PARKROYAL Serviced Suites Manila Bay, expanding its serviced suites presence in Southeast Asia. The project is scheduled to open in 2027 and will anchor a mixed-use development in Metro Manila that includes offices and retail.

The property will feature 169 serviced suites with studio, one-bedroom and two-bedroom layouts. It will be part of a two-tower complex located in Metro Manila’s commercial and financial area.

“Across Southeast Asia, we’re seeing a clear shift towards longer stays driven by traditional corporate travel, relocations, multi-generational trips, extended assignments, and project-based group stays that blur the lines between work and leisure. The Philippines sits at the heart of that trend, with Metro Manila emerging as a hub for enterprise, innovation and conventions. PARKROYAL Serviced Suites Manila Bay is a strategic step in our long-stay roadmap, building on our recent launch in Hanoi. It reflects our vision for thoughtfully designed, community-oriented residences that give guests the space and flexibility they need, delivered with the warmth and consistency of our brands,” said Mr. Choe Peng Sum, CEO, Pan Pacific Hotels Group.

Metro Manila serves as the country’s main hub for government, finance, education, culture and diplomatic activity. The surrounding market has shown continued growth in economic activity, international arrivals and hotel occupancy rates, according to available national and industry data cited in the release.

Pan Pacific Hotels Group stated that long-stay demand continues to rise across Asia Pacific and outlined its Version 2.0 strategy to strengthen its position in the segment. The Group has updated its serviced suites concepts with an emphasis on residential elements and operational features suited for extended stays.

“Our focus is to stay ahead of evolving lifestyles and the choices guests make because of them. We are shaping the long-stay concept around flexible spaces, intuitive technology and a sense of community, delivering the comforts of home with our signature hospitality and a clear commitment to sustainability, so that longer stays feel seamless,” said Mr. Choe.

With PARKROYAL Serviced Suites Manila Bay added to its pipeline, Pan Pacific Hotels Group continues to expand its long-stay footprint in Southeast Asia following recent openings in the region.

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