Business travelers commonly use hotel apps, according to a new study released by the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA).
Fielded in April and answered by 831 U.S. and Canadian business travelers, survey results reveal that 61% business travelers have downloaded at least one of the seven major hotel chains’ apps on their smartphone in the past year, with 54% having at least two and 25% downloading at least three.
Business travelers most often use hotel apps to check the status of a reservation (43%), manage their rewards points or account (43%) and book a hotel stay (39%).
When breaking it down by age group, Baby Boomers (55+) are most likely to check the status of a reservation while millennials (18-34) are most likely to use apps to find more info about available amenities, order room service and contact hotel employees, even though not all hotel apps offer these features.
In general, business travelers routinely use hotel apps and are largely satisfied with their use of hotel apps for various purposes in the past year.?? One-quarter of business travelers indicate using mobile-check in on their last business stay at a hotel with millennials and Gen X-ers (35-54) doing so at a much higher rate than Baby Boomers.