Mövenpick Hotels & Resorts (MHR) on Monday rolled out a new hotel-apartment complex to fill a gap in the Saudi Arabian market for branded extended-stay product. The 164-unit Mövenpick Hotel & Apartments Al Tahlia Jeddah is scheduled to open in 2017 via a management agreement with prominent real estate and investment company Hadia Abdul Latif Jameel Group.
The property, part of a high-profile mixed-use development, features predominantly suites, an all-day-dining outlet, a casual fine-food Indian restaurant, a gym with two spa treatment rooms and four meeting rooms.
“It’s a flexible hotel and apartment model that caters to both short- and long-stay clients, capitalizing on the gap in the market for branded extended-stay accommodation,” explained Andreas Mattmüller, COO, Mövenpick Hotels & Resorts Middle East and South Asia.
MHR operates two properties in Jeddah, but has three pipelined, which will take its number of keys in the city to 923 across five hotels by 2018. MHR plans to increase its KSA footprint by one-third, from a current 10 properties (3,907 keys) to 15 (5,204) by 2018. Upcoming projects include Mövenpick Hotel City Star Jeddah, opening this year, Mövenpick Residences Al Khobar (2017), Mövenpick Hotel Financial District Riyadh (2017) and Mövenpick Hotel Heraa Jeddah (2018).