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Las Vegas Delano to rebrand under Marriott’s W brand

Marriott International and MGM Resorts International have taken the next step in their exclusive licensing agreement and announced plans to launch W Las Vegas, conversion of the current Delano.

W Las Vegas is the two companies’ latest step in the long-term strategic alliance agreement announced in 2023.

MGM Resorts’ relationship with Marriott “far exceeded” the relationship of the two partners, demonstrating the power of its brand portfolio and the strength of their distribution channels, said Steve Zanella, president of MGM Resorts Operations. “W Las Vegas, the latest hotel to come to life as part of our collaboration, will allow our guests to access a new luxury lifestyle experience recognized worldwide for its distinct personality, dynamic programming and elevated service culture.”

Rendering of W Las Vegas.

Located on the Mandalay Bay Campus, the hotel will complete its transition later this year. More plans for the property will be announced in the future. While Marriott and MGM Resorts did not disclose the existing hotel’s name, a news report mentioned that The Delano Las Vegas, a nongaming hotel, will be rebranded to join the W Hotels’ portfolio.

With the addition of W Las Vegas, MGM Collection with Marriott Bonvoy will have 12 properties on the Las Vegas Strip, including Bellagio, a Luxury Collection Resort & Casino; ARIA Resort & Casino, Autograph Collection; The Cosmopolitan of Las Vegas, Autograph Collection; and Mandalay Bay Resort & Casino, MGM Collection.

“This agreement is a pivotal moment in our collaboration, which continues to expand hospitality and entertainment offerings for guests. As a luxury brand rooted in bold design and nightlife, W Hotels is well-positioned to elevate experiences for travelers in this destination,” said Leeny Oberg, Marriott International CFO and EVP, development.

Following the launch of MGM Collection with Marriott Bonvoy this March, bookings have surpassed projections with “hundreds of thousands of room nights booked,” Marriott said in a release.

The collaboration enables more than 200 million Marriott Bonvoy members to enjoy benefits and redeem points at MGM Resorts’ properties while MGM Rewards members can status match and receive member benefits at Marriott’s portfolio of nearly 9,000 hotels worldwide.

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