Marriott International reported global growth across its development pipeline and brand portfolio in 2025, driven by new brand introductions, midscale expansion, luxury development and branded residences. The company grew net rooms by more than 4.3% during the year, adding over 700 properties and nearly 100,000 rooms to its system. More than 630 of those properties were added through organic deals, representing over 89,000 rooms.
“2025 was a defining year for Marriott, marked by bold expansion and global milestones,” said Anthony Capuano, president and CEO of Marriott International. “We scaled our iconic brands to new markets around the world, strengthened our portfolio across every segment, and opened doors to destinations that inspire travelers worldwide. These achievements reflect the dedication of our global teams and the trust of our hotel owners, as we continue to deliver exceptional experiences for our members and guests.”
Marriott ended the year with approximately 610,000 rooms in its development pipeline, a 5.7% year-over-year increase. The company signed nearly 1,200 organic deals globally in 2025, covering 163,000 rooms. Regional milestones included a record 94 deals in the Caribbean and Latin America region, 187 deals in Asia Pacific excluding China and 201 deals in Greater China.
Conversions continued to account for a significant portion of growth. Marriott signed nearly 400 conversion deals encompassing more than 50,800 rooms. These represented over 30% of annual organic room signings. Around 75% of conversion openings in 2025 occurred within 12 months of signing.
Brand development was supported by several new portfolio additions. Marriott completed the acquisition of the citizenM brand in July, adding more than 35 hotels and nearly 9,000 rooms to the system following integration in the fourth quarter. The company also launched Series by Marriott, a midscale and upscale collection brand, which opened 37 properties in India by the end of the year. Thirteen agreements were signed to bring the brand to the U.S. & Canada, with two hotels opening in the fourth quarter. Outdoor Collection by Marriott Bonvoy closed the year with over 30 open properties.
In the midscale segment, Marriott closed 2025 with 216 open properties across City Express by Marriott, StudioRes and Four Points Flex by Sheraton, totaling approximately 27,000 rooms. The midscale pipeline exceeded 250 properties. City Express ended the year with 158 open properties and 150 in the pipeline, with expansion in CALA and agreements in APEC and the U.S. & Canada. StudioRes opened its first property in Fort Myers, Fla., and closed the year with four open properties and 85 in the pipeline. Four Points Flex by Sheraton ended 2025 with 54 open properties and 22 in the pipeline.
Luxury development accounted for 114 deals and 15,301 rooms. The luxury pipeline reached 296 hotels and resorts with approximately 60,000 rooms. JW Marriott signed 27 agreements, including JW Marriott Hotel Tashkent. EDITION and W Hotels recorded milestone openings, including The Lake Como EDITION and W Punta Cana. Ten luxury resorts opened during the year, representing 1,400 rooms.
The Ritz-Carlton Reserve added two properties in Mexico and Costa Rica. Branded residences reached a record 55 signed deals. Marriott closed the year with 149 open residential locations and 175 in the pipeline, with regional records in EMEA, U.S. & Canada and CALA. Standout developments included The Dubai Beach EDITION and The Ritz-Carlton Residences, Houston.