Federico Greppi has assumed the role of president for the Caribbean and Latin America (CALA) at Marriott, becoming the first Latin American to lead this region for the company and succeeding Brian King, who is retiring after a 34-year career.
Greppi brings a strategic vision and deep market knowledge to his new role. Most recently, he served as COO for CALA, and previously as CFO and head of franchise operations and owner relations in the region.
“Taking on a leadership role in CALA is both an honor and a great responsibility. It is not only about continuing Marriott’s growth and leadership in the region, but also about unlocking new market opportunities, contributing to economic development, generating quality employment, and helping develop the next generation of Latin American hospitality talent,” said Grecci. “Together with an exceptional team, we will work alongside our owners, partners, and industry leaders to capture the growing travel demand to the region, bring new brands and experiences to more destinations, and advance our sustainability goals, helping this extraordinary part of the world reach its full potential.”
“We are thrilled to see Fede step into the role of President for CALA. I am confident that his deep understanding of the region, strategic mindset and strong relationships make him exceptionally well-positioned to lead Marriott CALA into its next phase of growth—further strengthening our presence, delivering exceptional guest experiences and supporting the success of our owners,” said Satya Anand, president, U.S. & Canada and CALA, Marriott.
Looking ahead, Greppi’s strategic priorities place emphasis on South America, which delivered strong performance in 2025, surpassing 100 properties and accounting for nearly 40% of newly signed deals. Currently, Marriott’s CALA portfolio spans more than 550 properties across 26 Marriott Bonvoy brands.