Magnuson Hotels on Thursday unveiled its first rebrand in the company’s 12-year history as it sets to expand consumer awareness of its three brands: Magnuson Grand, Magnuson Hotels and M Star Hotels.
Magnuson Hotels’ new identity will also play an important role in exporting the American brand worldwide as it seeks new growth opportunities abroad. This is one of the first marketing initiatives of a recently formed global partnership between Magnuson, China’s Jin Jiang and Louvre hotel groups. Headquartered in London and Spokane, Washington, Magnuson Hotels markets over 1,000 hotels across six countries and three continents.
“By partnering with Jin Jiang and Louvre Hotels, the Magnuson Hotel brands will be directly available for corporate, leisure and travel agent bookings from China and 50 other countries,” said CEO Thomas Magnuson. “As our combined companies now represent nearly 5,600 hotels and over 500,000 rooms, we expect the impact to be significant for our US hotel affiliates.”
While the new branding will be implemented on all future Magnuson campaigns, the hotels will still retain some degree of flexibility to choose designs that complement their personality and the property’s location.
UK creative agency, Stokenbrand, was selected to execute the re-brand alongside the Magnuson marketing team and will continue to assist in personalizing the new identity to best suit the requirements of each individual hotel.