LodgeNet Interactive Corp., which was acquired by private equity firm Colony Capital in March, announced on Tuesday that it has been rebranded as Sonifi Solutions. In a press release, the company said the move is part of a broader strategy intended to give more visibility and control to the company’s hotel and healthcare customers, as it shifts its business model to work in partnership with those it serves.
With a renewed focus on the content and connectivity solutions, the new branding strategy represents the company’s commitment to a multi-faceted transformation. Sonifi said its existing hospitality room base remains two times larger than any competitor and reflects its ability to leverage its assets and expertise to expand into other captive commercial TV and broadband markets.
Concurrent with the rebranding, the company is also launching an enterprise-level platform, the Sonifi Stay1000 system – a flexible guest entertainment solution that leverages the company’s commercial platform.
Sonifi is also making an investment in its broadband service, and will offer current and prospective customers more economical bundled multiple services. To that end, the company plans to expand ‘Dare to Compare,’ a broadband/HSIA promotion enabling hoteliers to save up to 50% on HSIA support fees when integrated alongside ITV and FTG services.
“We have listened to our customers we are changing the way we do business,” said Michael Ribero, chief executive officer, Sonifi.