Hilton has officially opened its first LivSmart Studios by Hilton in Tullahoma, Tenn. The 89-room hotel debuts in a new category for Hilton of more affordable extended-stay accommodations. The property in Middle Tennessee will soon be joined by a second LivSmart in Kokomo, Ind., expected to open later this summer.
In LivSmart, Hilton said it identified “a clear gap in the market—and responded with this purpose-built, innovative solution.” LivSmart Studios, Hilton added, caters to “traveling professionals, workers on extended assignments, relocating families and others in need of longer-term lodging,” offering studio apartment-style accommodations with “the consistency, value and hospitality travelers expect when they stay with Hilton.”
“Hilton has a long track record of building innovative, category-leading brands that meet the evolving needs of guests and deliver strong value for owners,” said Chris Silcock, president, global brands and commercial services, Hilton. “LivSmart Studios represents the latest chapter in our growth strategy as we expand our extended-stay presence with a product designed for longer stays. The debut of this new brand reinforces our commitment to offering a Hilton experience for every traveler and every stay occasion.”
LivSmart Studios by Hilton Tullahoma is located at 251 William Northern Boulevard, a city known for “its leadership in flight and aviation research and nearby cultural attractions.” Developed with 3H Group Inc. and Aztec Group LLC, the brand was built “from the ground up with input from owners every step of the way.”
“LivSmart Studios was born from a bold vision to meet the growing demand for accessible, high-quality accommodations tailored for longer stays,” said Isaac Lake, brand leader, LivSmart Studios by Hilton. “The opening of our first property in Tullahoma marks a significant milestone in bringing that vision to life. As the brand continues to grow, we look forward to expanding into more communities and setting a new standard for long-stay hospitality.”
“Opening the very first LivSmart Studios by Hilton is a proud and meaningful moment for our team,” said Hiren Desai, president and chief executive officer, 3H Group. “We are honored to partner with Hilton to launch this new, innovative brand and introduce it to the Tullahoma community. This hotel is laying the foundation for what will become a nationally recognized option for long-stay travelers, and we’re excited to play a key role in the brand’s journey ahead.”
The second LivSmart Studios, in Kokomo, Ind., will have 137 rooms and serve “travelers and professionals working in the automotive manufacturing and energy industries.” Owned by Sun Management & Development Corporation, the Kokomo property is in a “high-need workforce market where long-stay travel is frequent and stable.”
Construction of hotel in began in October 2023, less than five months after Hilton announced the brand, and before Tullahoma got underway . Owned by Sun Management & Development Corp., the 137-room hotel is anticipated to open this summer.
Hilton expects more than 90 LivSmart Studios hotels to open in the coming years, with over 225 deals in negotiation.
The brand targets guests seeking stays of 10 nights or more, offering owners a “cost-effective, scalable model backed by Hilton’s world-class commercial engine.” Guest suites include “a full kitchen with a two-burner cooktop, full-size refrigerator, dishwasher, microwave, high-quality cookware and kitchen tools.” Layouts feature “a spacious bathroom, ample storage and flexible furniture” to support eating, working and relaxing. Public spaces include “a bright lobby with visibility into laundry and fitness areas, a retail market stocked with essentials and an outdoor patio with fire pits and grills.”
Hilton Honors members at LivSmart Studios can “earn and redeem Hilton Honors points, including earning three points per dollar spent on their stay and 3,000 bonus points for every 10 consecutive nights.” Direct bookers receive “exclusive benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, an exclusive member discount, free standard wi-fi and access to the Hilton Honors mobile app.”