NEW YORK CITY The Leading Hotels of the World has unveiled a new tagline that emphasizes the consortium’s independent luxury status, as part of its comprehensive rebranding campaign.
The new tagline, “All Kinds of One-of-a-Kind,” follows the December unveiling of a new logo and marketing strategy.
“The branding campaign is absolutely consistent with our strategy—one that is in fact deeply rooted in our history—that is, to champion independent luxury hotels, those that offer a truly unique and authentic experience, rather than a corporate-mandated sameness,” says Leading Hotels President and CEO Ted Teng. “The primary tagline—‘All Kinds of One-of-A-Kind’—conveys the true spirit of our very individual hotels, while bringing them together under one umbrella.”
The new campaign focuses on the “sweet spot” that Leading Hotels believes it can firmly claim in the marketplace—the intersection of luxury, global scale and independent-minded hotels. To that end, a secondary tagline has been developed: “The World’s Largest Collection of Utterly Unique, Boldly Independent Luxury Hotels.”
The new branding campaign was created in collaboration with AgencySacks, a full-service marketing firm which targets affluent and aspirational consumers.