Olive, an intelligent commerce platform for hotels, has announced an exclusive, portfolio-wide partnership with Lark Hotels, a North American hotel operator of independent hotels under 150 keys. The partnership will deploy olive’s booking platform across Lark’s growing portfolio of nearly 80 hotels across 22 states and two countries.
Lark’s selection of olive signals an industry-wide shift from legacy technology toward intelligent commerce, giving hotels greater brand control, guest insight and personalized digital experiences.
“Our guests expect an online experience that feels as personal and effortless as their stay,” said Peter Twachtman, CEO of Lark. “Olive stood apart as the only platform capable of delivering that branded, high-converting experience. We’re not just upgrading technology; we’re investing in the future of our guest relationships.”
Olive’s platform delivers measurable performance to reduce dependence on third parties. Its fully integrated booking technology eliminates redirects and widgets, creating a seamless extension of each hotel’s brand identity.
“Lark represents the best of independent hospitality,” said Eric Lutz, Co-Founder and CEO of olive. “Together, we’re proving that hotels don’t have to choose between design, data, and revenue. This partnership ushers in a new era of intelligent, guest-first commerce.”
Olive integrates with Mews and other PMS platforms, ensuring two-way data flow that eliminates duplication and busywork. The rollout will be completed in early 2026 across Lark’s portfolio.