Loews Hotels & Co, a branded owner & hotel operator, has appointed Kristie Goshow as its new chief commercial officer.
In this role, Goshow will lead the company’s commercial strategy, overseeing sales, hotel marketing, revenue management, meetings & events, brand, communications, e-commerce & distribution, digital Marketing and the Customer Engagement Center. Goshow will focus on driving top-line revenue performance, strengthening and expanding customer relationships, increasing direct bookings and elevating brand awareness across Loews’ 27 properties.
“Goshow is a dynamic and highly respected commercial leader with a proven track record of driving growth through innovation, strategic thinking, and customer-centric leadership,” said Alex Tisch, president and chief executive officer of Loews Hotels & Co. “Her depth of experience across sales, marketing, distribution, and revenue strategy, combined with her global perspective, makes her an exceptional addition to our executive team as we continue to build the future of Loews Hotels.”
Goshow brings more than two decades of hospitality and travel industry experience to Loews. Most recently, she served as chief commercial officer at Peregrine Hospitality Group (formerly KSL Resorts), where she was responsible for sales, revenue strategy and marketing. Before that, she held the role of chief marketing officer at Preferred Hotels & Resorts (now Preferred Travel Group), overseeing global marketing and loyalty initiatives for a portfolio of more than 700 hotels across 80+ countries.
Her career also includes senior leadership roles at Viceroy Hotel Group, Sabre, Jumeirah Hotels & Resorts, Le Méridien, and Utell (Pegasus). Earlier in her career, Goshow worked in travel logistics with MSAS before moving into aviation with Virgin Atlantic, where she served as area sales manager. Notably, she spent nine years in Dubai with Jumeirah Hotels & Resorts, leading distribution, marketing and business innovation for the luxury brand.
“I’m thrilled to join a remarkably talented team, guided by a culture grounded in the very best of family values,” said Goshow. The thoughtfully unscripted nature of the Loews approach to product and service creates fertile ground for fresh thinking, meaningful innovation, and a distinctive agility, one that allows the business to evolve seamlessly alongside changing consumer expectations.”
Goshow recently served as a trustee for the American Hotel & Lodging Association (AHLA) Foundation a board director for the HSMAI Foundation & Americas Advisory Board and as a board member for Alliance Strategies.