Louis Barruel has joined JLL’s Hotels & Hospitality Group as senior vice president within its Hotels’ Asset Management division. Based in JLL’s Montreal office, Barruel will report to executive vice President Katie Krieger and focus on client service delivery and portfolio growth throughout Canada.
“Louis brings extensive Canadian market expertise and a deep understanding of the hospitality sector that makes him an invaluable addition to our team,” said Krieger. “His proven track record will significantly enhance our client service capabilities across Canada, a key growth region for our hospitality advisory service platforms.”
Barruel brings 14 years of comprehensive hospitality experience, including market and feasibility studies, valuations, asset management, acquisitions and transaction management and hotel operations leadership across both managed and franchised properties. He has held senior positions at various firms such as HVS Consulting & Valuation, InnVest Hotels, Carbonleo and Artifact Group. His portfolio management experience spans coast-to-coast across Canada, encompassing all hotel segments, from economy to luxury, as well as full-service mixed-use developments.
Barruel’s career highlights include asset management of InnVest Hotel’s 4,127-room Comfort Inn and 3,218-room Western Luxury portfolios, leading the Four Seasons Montreal Hotel & Residences through opening and stabilization and managing Artifact Group’s 1,600-room portfolio over the past two years.
“This opportunity represents an exciting milestone in my career,” he said. “I look forward to driving value for hotel owners of some of Canada’s most iconic assets while building JLL’s asset management platform throughout the country. I’m honored to join such a respected global organization and collaborate with this exceptional team of professionals.”
“We’re thrilled to welcome Louis to JLL,” said Alan Mackenzie, CEO, Canada. “His demonstrated expertise in hospitality real estate asset management, combined with his recent experience in the Montreal hotel market, will strengthen our capabilities and drive exceptional value for clients as we continue to expand our hospitality advisory services in Quebec and across Canada.”
JLL’s Global Hotel Asset Management practice currently oversees 200 hotels with nearly 50,000 rooms valued at more than $21 billion. The appointment represents JLL’s continued investment in the Canadian hospitality market and reflects the firm’s efforts to provide comprehensive asset management services to hotel owners and investors.