Redwood City, Calif.-based Impossible Foods is using new “economies of scale” to establish a new deal involving Halal dishes, new foodservice products and lower prices for its exclusive distributor.
The alternative protein manufacturer announced a deal to provide its plant-based products to The Halal Shack, which offers Afghan-inspired dishes with a “classic American spin,” the partners said in a news release. The Mediterranean and Middle Eastern-based dishes will use Halal-certified proteins from impossible Foods at its locations on college campuses, in airports and at non-traditional retail sites.
Meanwhile, Impossible Foods is citing increased demand for an expansion of its offerings to foodservice operators to include quarter-pound and third-pound plant-based patties. The company says in a news release it also will continue to offer five-pound bulk packages of the Impossible Burger, which restaurants and other foodservice customers use to create hand-formed menu items like tacos and chili.
Impossible Foods also cut prices it charges its primary distributor by an average of 15% in the wake of increased production that the company says allows for cost savings. The pant-based products are sold directly to DOT Foods, which operates warehouses across the country and sells the Impossible Foods products to other food distributors. Impossible Foods is asking those distributors to pass along the savings to its customers, adding that the discounts do not apply to its retail products that currently are found in about 150 stores.