PHUKET, THAILAND IHG’s Hotel Indigo boutique brand will open in a resort destination for the first time, with a new project set to debut in 2014 in Phuket.
The second Indigo in Thailand will be managed by IHG on behalf of owner Tiansin Property Development Co. Ltd. Hotel Indigo Phuket Naithon Beach Resort will be located at the northern end of the island on Nai Thon Beach and will feature beachfront access.
“Globally, we are aggressively expanding Hotel Indigo’s distribution—our focus is on bringing our newest and fast growing Hotel Indigo brand into markets where there is demand,” says Jan Smits, managing director of IHG Asia Australasia. “The favorable business environment in Phuket, one of our key resorts markets in the region, makes this an ideal partnership with Tiansin Property Development Co. Ltd.
Hotel Indigo Phuket Naithon Beach Resort will be a low-rise development with 120 guestrooms and 15 villas. Amenities will include an all-day dining restaurant and bar, a swimming pool and a spa.
“The Hotel Indigo brand gives us an opportunity to present what will be an appealing option to first-time visitors and, at the same time, something fresh and different even to tourists who are Phuket regulars,” says Boonsin Ekphaiboon, managing director of Tiansin Property. “With its distinct design concept supported by the reliability of IHG’s management system, we are confident in the business potential of Hotel Indigo Phuket Naithon Beach Resort.”
The Hotel Indigo brand targets upscale travelers seeking a unique lodging experience. Each property is inspired by its local neighborhood and aims to represent its culture, character and history. No two properties are the same anywhere in the world.
Globally, there are 38 Hotel Indigos, and the brand continues to expand in major cities such as Madrid, Vancouver, Mexico City, Glasgow and Liverpool. In Asia Pacific, Hotel Indigo made its debut late last year with Hotel Indigo Shanghai on the Bund, and will soon see openings in Taipei and Bangkok.