Hotel Washington, the historic hotel in Washington, D.C., has reclaimed its flagship name in a rebrand of the hotel.
The iconic hotel, originally opened under the same name in 1917, is pivoting away from Marriott International’s W brand to become an independent hotel.
Earlier known as W Washington D.C., the hotel was acquired by Newport Beach, Calif.-based Pimco in July 2021, reportedly for more than $200 million from an affiliate of the Investment Corp. of Dubai. The rebrand was part of the transaction. The W brand marked the hotel in 2007.
The hotel recently underwent enhancements, which include refreshed public spaces and a new lobby restaurant, Fireclay, which will open this summer. Fireclay will feature menus that change with the seasons and showcase fresh, locally-sourced ingredients served family-style.
“It’s been an honor to be at the helm of such a transformative moment in Hotel Washington’s story,” said Stephane Vogel, general manager of Hotel Washington. “The property has been widely recognized as an icon in the hospitality landscape of Washington, D.C., since opening its doors over 100 years ago. We are excited to reinvigorate the life of the hotel and reclaim its status as a stopping point for world leaders, dignitaries, entrepreneurs and elevated thinkers.”
The hotel features a refreshed rooftop concept, VUE Rooftop, which offers views of the White House and Washington Monument.
The hotel partnered with Brooklyn-based artist Amit Greenberg for the reimagined interiors. The interiors have infused a sense of wit through artistic expressions — lobby décor, wallpaper and neon signs.
The lobby, which pays homage to the Lincoln Memorial Reflecting Pool, has been reimagined with seating vignettes for socialization and working.
In tune with its fresh look, Hotel Washington provides curated cultural experiences on-site, as well as access to other cultural events in the city. New enhanced programming includes SoFar Sounds concerts, hands-on pressed flower workshops, spirit-paired dinners, magic shows, etc.