Hospitality owner, operator and development company Hotel Equities (HE) and management group National Hospitality Services (NHS) have entered into a strategic alliance. As part of the alliance, NHS’ portfolio of 38 hotels will integrate into HE’s management platform, creating growth opportunities and optimizing systems to create a more dynamic sales engine.
The alliance will drive performance throughout both the partners’ joint portfolio of 300 properties across the U.S. and Canada.
The alliance has been created from a shared vision for future growth and commitment to foundational values, said HE’s President and CEO, Brad Rahinsky.
“NHS’s track record of success and its stellar associate-centric reputation are well established in our industry. This alliance enables them to stay independent while honoring their legacy and unlocking the added scale, support and resources of HE’s collective platform,” Rahinsky said.
An essential benefit from the alliance is the efforts on labor issues, recruitment and retention with the additional proprietary training and development resources and benefits offered by HE to all its partners and associates.
Around 1,200 HE associates will now total over 9,000, with access to more perks, including a sabbatical program, daily pay option, HE Marketplace and peer management training programs to support career growth.
“Since opening our first hotel in 1996, we have lived our promise to maximize earnings and value for the ownership groups we represent. Our partnership with Hotel Equities allows us to take that commitment to the next level. The synergies and shared cultures of both companies ensure that our stakeholders will continue to see strong and growing returns for our ownership groups. This is an exciting time for our industry – but management must perform at a pinnacle level to deliver the returns that investors are seeking,” said Founder and President of NHS, Norman Leslie
Leslie founded NHS in 2001 and currently leads the hotel real estate investment and development company with Chief Strategy Officer Sarah Koustrup.
Hotel Equities, an affiliate of 33 Degrees, has a portfolio of 300 properties in the U.S. and Canada. Fred Cerrone, CHA, serves as founder and chairman.