San Francisco-based Joie de Vivre Hotels will relaunch the refreshed Custom Hotel in Los Angeles September 15.
Custom Hotel bills itself as a lifestyle boutique hotel that offers easy access to LAX as well as West L.A.’s beach communities. Its design aesthetic pays homage to the mod design of the 1960s, when air travel was at a glamorous height.
An LED lighting system installed in the buildingâs windows allows guests to personalize their rooms with mood-appropriate colors. Photos used courtesy of Custom Hotel
Floor to floor, thereâs a different color and graphic pattern design along with varied artwork, seen in both guestrooms and hallways. Guestrooms include complimentary Wi-Fi, 37-inch (94-cm) flat-screen TVs, soundproof windows, new bedding and work desks.
The lobby, called Layover Lounge, features two large communal tables with USB outlets and seating groups throughout that create hubs for gathering. There also is an interactive installation behind the front desk that guests can engage with at check-in by taking their photo using the Custom Hotel âphoto boothâ and adding it to the collection of rotating images of Custom guests on display.
Each floor of Custom Hotel has its own unique lounge, part of a design emphasis on making the property open and social.
“With its stylish design, redesigned social spaces and our trademark individualized service, we have not created another âairport hotelâ but instead a whimsical and vibrant boutique hotel that happens to be near an airport,” said Gary Beasley, CEO of Joie de Vivre.
Custom Hotel is launching a food and beverage program with locally renowned Katsuo âNagaâ Nagasawa, better known as Chef Naga, at the helm.
