Hilton’s extended-stay brand Homewood Suites by Hilton has launched a new prototype design, ‘Prototype 10.0,’ and updated its brand identity. The new prototype is expected to be in market in 2023.
Prototype 10.0 yields a reduction in site size from 2.49 acres to 2.36 acres and building area by more than 3,350 square feet; increases the number of room keys from 121 suites to 131 suites; and enhances food and beverage options to generate additional revenue opportunities.
Highlights of the new prototype include:
- New suite type: The King Efficiency Suite is a new suite type that represents up to 30% of the property’s inventory. At 358 sq. ft., with many of the attributes of a full suite, including a fully-equipped kitchen, a work space area, soft seating and a separate vanity and bathroom, these room types can be booked independently, while also having the functionality to be booked as a connecting suite to accommodate larger groups and families
- Elevated shared spaces: The prototype features a reimagined fitness center, a guest laundry area that has nearly doubled in size and a place to grab a cup of coffee or a glass of wine or beer. The Backyard is a redesigned social space with fire pits, outdoor kitchen areas, upscale picnic tables and a recreational area
- Guest storage: A newly appointed flex storage area allows guests to store oversized items such as bicycles, golf clubs, skis, strollers and large suitcases outside of their suites
- F&B purchase options: The lobby area features a new elevated retail experience with features including barista-style specialty drinks brewed at the front desk, healthy meal prep items and salads from the adjacent Suite Shop convenience store, and a Tap Wall with beer and wine for purchase
Later this year, Homewood Suites will introduce an updated brand identity, including an evolved logo mark that reflects the updated prototype and elevated experience of the brand. Hilton said the evolution of the brand’s visual identity will be warm and inviting with a sophisticated color palette and design that focuses on the transition of light from sunrise to sunset, reinforcing the idea of the journey guests take when they stay at a Homewood Suites.
Also rolling out later this year, in conjunction with the new prototype, Homewood Suites will release a renovation guide for existing hotel owners to provide guidance and direction on updating elements of their hotels.
Currently, Homewood Suites has more than 500 locations across the United States, Mexico, Canada, and the Caribbean, with more than 100 properties in the pipeline.