IHG has launched the “BREAKFA-moji” keyboard for its Holiday Inn Express brand. Available to download for free at the iTunes App Store and on Google Play, the keyboard features 25 breakfast emoji characters including cinnamon rolls, sausage, oatmeal and yogurt.
The creation of the BREAKFA-moji keyboard is the latest contribution from the brand’s creative director and breakfast excellence honcho, actor/comedian Rob Riggle. In his role, Riggle is also sharing a new creatively named breakfast combination every day via social media such as “The Paleo-No-You-Didn’t” and “Oats & Protes.”
“With the launch of our new BREAKFA-mojis, we are further integrating breakfast and technology, giving people a fun and creative way to share their love of breakfast and the many delicious choices available at Holiday Inn Express hotels with their friends and family,” said Jennifer Gribble, vice president of the Holiday Inn Express brand, Americas.