Hilton has introduced the Hilton AI Planner, a generative AI-powered digital concierge now available in beta testing on hilton.com. The tool is designed to help travelers explore Hilton’s global portfolio of hotels and plan stays through conversational responses.
The Hilton AI Planner uses conversational intelligence to deliver real-time responses throughout the travel planning process. Travelers can identify destinations compare properties and explore amenities while receiving curated recommendations that move beyond traditional search filters.
The beta launch will initially reach a small portion of site traffic on hilton.com. Hilton said access will expand to more users as the Hilton AI Planner evolves.
The introduction comes as artificial intelligence tools are increasingly used for travel research and planning. Hilton said the tool reflects its ongoing investment in technologies focused on the guest experience.
“For decades, Hilton has been at the forefront of hospitality innovation – from the award-winning Hilton Honors app to the most widely available Digital Key and the industry-first Confirmed Connecting Room,” said Michael Leidinger, SVP and chief information officer at Hilton. “The launch of the Hilton AI Planner marks another step forward in our journey to reimagine the travel experience for Hilton guests. This is just the beginning and a preview of where we’re going, as we continue to focus on providing thoughtful, purposeful innovation that empowers travelers.”
Hilton said the Hilton AI Planner builds on previous technology initiatives including Digital Key Connected Room and Confirmed Connecting Room.