Hilton expanded its global footprint significantly in 2025, adding nearly 800 hotels and 100,000 rooms to its global portfolio and achieving full-year net unit growth of 6.7%. Expansion was supported by strong owner demand, conversion activity and continued interest in the company’s luxury and lifestyle brands.
During the year, Hilton signed more than 1,000 new hotels representing nearly 140,000 rooms. The company ended 2025 with more than 3,700 hotels under development, totaling over 520,000 rooms worldwide. Conversions accounted for nearly 40% of openings in 2025. Nearly 100,000 rooms began construction during the year—the highest number of organic starts in Hilton’s history—with roughly one in five hotel rooms currently under construction globally expected to join the Hilton system.
“Hilton’s record growth in 2025 reflects the power of our brands, the dedication of our team, and the trust of our owners and guests,” said Chris Nassetta, president and CEO, Hilton. “We continue to strengthen our network effect and strategically expand into destinations around the world. We’re also adding new brands, with more to come in 2026, which is a testament to our commitment to innovate and meet evolving guest demand. With a robust pipeline and industry-leading commercial engines, we expect net unit growth of 6–7% in 2026, positioning Hilton to lead the industry in the years ahead.”
The company launched two new brands: Apartment Collection by Hilton and Outset Collection by Hilton. Apartment Collection offers furnished apartment-style accommodations and will become available for booking through Hilton channels in the first half of 2026. This builds on Hilton’s existing inventory of about 10,000 apartment-style units, with up to 3,000 additional units added through a partnership with Placemakr. Outset Collection by Hilton launched in October and is a conversion-focused brand designed for independent hotels. More than 60 hotels are already under development, with long-term potential exceeding 500 hotels in the U.S. and Canada.
Hilton also recorded growth in the luxury and lifestyle segment. The company reopened Waldorf Astoria N.Y., opened the first Waldorf Astoria hotels in Finland, Japan and Costa Rica, and signed NoMad Hotels in Detroit and Singapore. Lifestyle brands expanded into new countries, including the first Canopy by Hilton hotel in South Africa and the first Curio Collection by Hilton hotel in Thailand. Over 1,000 luxury and lifestyle hotels now operate globally, with more than 200 new properties added in 2025. Hilton surpassed 9,000 operating hotels worldwide, operating in 143 countries and territories, with openings in Rwanda and Pakistan.
“Hilton is committed to being the preferred partner for owners globally, which is clearly demonstrated by our growth in 2025,” said Christian Charnaux, EVP and CDO, Hilton. “Our brands deliver industry-leading returns for owners over the long term, with market share premiums driving top line and our system scale maximizing margins and ultimately cash-on-cash returns. This results in our record 520,000 rooms under development, and our 20% share of all rooms under construction globally versus our current global market share of 5%. The setup to further grow our portfolio is tremendous.”