Guest amenities company Groupe GM has announced an exclusive partnership with skincare brand myBlend, marking myBlend’s first entry into the hotel amenities sector.
The new hotel line features shower gel, shampoo, conditioner, hand gel and body lotion, all infused with the signature myBlend fragrance. The fragrance blends fresh and floral notes, beginning with green leaves, bergamot and pink pepper, evolving into white flowers, rose and violet, and settling into soft base notes of peach, musk and vanilla.
myBlend’s eco-designed amenity range aligns with Groupe GM’s Care About Earth program and contributes to its efforts to lower its environmental impact. Amenities combine carefully developed formulas of up to 98% natural origin ingredients with environmentally conscious packaging. A standout feature is the 300 ml Ecofill dispenser system, equipped with sealed, changeable pouches. This refillable, traceable solution, made from aluminium, offers a clean and secure method that reduces waste and supports efficient hotel operations.
“Groupe GM is thrilled to partner with myBlend to offer a hotel amenity range that embodies the perfect blend of luxury, innovation, and sustainability. This collaboration allows us to provide guests with an unparalleled sensory experience while remaining committed to our environmental responsibilities. Together, we are redefining the standards of guest amenities, ensuring that every moment of indulgence leaves a lasting impression,” said Laurent Marchand, president of Groupe GM.
Founded by Dr Olivier Courtin and part of Groupe Clarins, myBlend focuses on innovation, wellness and a holistic approach to skincare, aiming to provide sensorial and memorable rituals that enhance well-being and rejuvenate both body and mind.