GLH, the London-based subsidiary of GuocoLeisure Group, announced on Wednesday the launch of Clermont, a new luxury hotel and private residences brand.
GuocoLeisure Group affiliated companies are investing S$3.2 billion (US$2.5 billion) in three hotel developments in London, Singapore and Kuala Lumpur, Malaysia.
The 281-room Royal Horseguards, located in London along the River Thames, will be rebranded as Clermont London in 2014 after a comprehensive renovation.
Clermont Singapore, expected to open in 2016, will form part of Tanjong Pagar Centre, a mixed-use development will comprise residential apartments, an office block, retail space and sheltered event space. The tower of Tanjong Pagar Centre will become Singapore’s tallest building.
Clermont Kuala Lumpur, expected to open in 2016, is situated in Damansara City and is part of a mixed development project, which includes two office towers, two luxury residential towers and a lifestyle mall.
The new developments in Singapore and Malaysia will feature luxury residential apartments, approximately 200 in Singapore and 370 in Kuala Lumpur. The residential component at Tanjong Pagar Centre, initially named TP180, will be rebranded as Clermont Residence. The residential towers at Damansara City will feature an Olympic-length pool, aqua gymnasium, function rooms and private dining rooms.
“Clermont will set a new global standard for luxury hotels and each iconic property will deliver its luxury hotel experience with consistently warm and personalized service and seamless technology,” said Ed Harding, Clermont Hotels brand CEO. “Led by expert GMs, the hotel staff will have a sophisticated understanding of their global guests and their business and leisure needs; sharing insider knowledge of local culture coupled with privileged access to the wonders and cultural richness of each destination.”