Fiesta Hotel Group, Ibiza, Spain, announced that it will rebrand as Palladium Hotel Group, taking the name of two of its brands, Palladium Hotels & Resorts and The Royal Suites by Palladium.
Fiesta said that over the next few weeks its new marketing materials under the Palladium name will be released, including a new brand website, www.palladiumhotelgroup.com, to be launched November 5. Fiesta said the rebranding would add value to its portfolio and benefit its Ayre Hoteles city center brand, which has six properties in Spain’s major cities.
“It is vital that we play on our strengths and Palladium offers an important set of standards such as high quality, service and added value that we feel are fundamental to the success of the organisation. This rebrand also helps with the positioning of our urban chain, Ayre, which has grown significantly over the last six years,” said Juan José Calvo, group commercial director at Palladium.
The company’s portfolio includes 51 hotels, primarily leisure resorts in Spain, Mexico, the Caribbean, Greece and Sicily.