Fiera Milano has announced Host 2025, the renowned trade show for the global HoReCa industry, designed to foster connections between supply and demand, encourage dialogue among peers and experts and provide insights into tomorrow’s consumer habits.
The 44th edition of Host Milano will take place from 17 to 21 October 2025, with a packed program including show-cooking, championships and expert talks. The Panettone World Championship will see 12 national teams from across the globe go head to head. Meanwhile, the European Pizza Championship will showcase the talent of pizza makers and professionals from across the continent.
Moreover, the fair will occupy six entire halls, plus an additional shared space with the revamped MIPPP – Milano Pane Pasta Pizza, another major focus of this year’s edition.
The Smart Label – Host Innovation Award will also return for its seventh edition to continue recognizing sustainable innovation. Smart Label includes three award categories: Smart Label, for products with distinctive innovative content; Innovation Smart Label, for innovation that goes beyond established trends; Green Smart Label, for outstanding eco-sustainable features. To date, over 280 products have been recognised for their innovation under Smart Label. The initiative is promoted by Fiera Milano and Host Milano in partnership with POLI.design and under the patronage of ADI – Associazione per il Disegno Industriale.