Auberge Resorts Collection has appointed Etienne Haro as managing director of Cambridge House, Auberge Resorts Collection, the brand’s soon-to-open luxury hotel in Mayfair, London, in partnership with Reuben Brothers.
Haro brings a wealth of global hospitality experience to his new role. Â Most recently, he served as general manager of The Mark Hotel in New York City. A native of France, he previously held leadership roles at renowned properties such as the Burj Al Arab in Dubai and La Mamounia in Marrakech.
“We are delighted to welcome Etienne to Cambridge House,” said Mo Elbanna, executive vice president, global operations, Auberge Resorts Collection. “With a distinguished career spanning some of the world’s most renowned hotels, Etienne brings not only deep global expertise, but also an intuitive, guest-centric approach to leadership. His commitment to excellence and establishing Cambridge House as a vibrant part of the city’s cultural landscape and social fabric makes him the perfect fit to lead Auberge’s newest chapter in London.”
Opening in spring 2026, the 102-room hotel is located in the historic 18th-century Georgian mansion at 94 Piccadilly, host of the ‘In and Out’ Military Club.
“It is an immense honor to be appointed as Managing Director of Cambridge House and lead this significant landmark into its next chapter, turning a storied home of great pedigree into wonderful ground for distinctive experiences,” said Haro. “What Reuben Brothers have envisioned is fascinating, and with the deep sense of purpose of Auberge Resorts Collection, it will become a catalyst for creativity, connection and lasting memories.”