An affiliate of Flacks Group has acquired the 182-room hotel DoubleTree by Hilton Augusta in Augusta, Georgia. The company selected StepStone Hospitality to assume management of the property, with the transaction marking a continued hospitality investment by the Miami-based firm.
The DoubleTree by Hilton Augusta includes more than 12,000 square feet of meeting and event space. On-site food and beverage outlets include Jama’s Coffee Shop serving Starbucks coffee, The Lotus Bar operating in the evenings and Andrew’s Restaurant offering breakfast, lunch, dinner and in-room dining.
Flacks Group indicated that ownership anticipates a $12 million capital investment in the hotel. Planned improvements include updated guest rooms, upgraded public spaces, changes to food and beverage areas, new elevators and a revised reception and arrival experience.
The hotel is located in historic Augusta with access to downtown Augusta, Fort Gordon Army Base, the Joseph M Still Burn Center and local business districts. The property is also positioned near the Augusta National Golf Club and serves travelers visiting the area throughout the year.
“We are excited about the future of the DoubleTree Augusta,” said James Gassenheimer, CEO of Flacks Group. “This investment underscores our confidence in the Augusta market and our vision to create long-term value while delivering an exceptional guest experience.”
“The DoubleTree Augusta is a great addition to our portfolio as we continue to expand our presence in the Southeast and relationship with the Flacks Group,” said Michael Broadhurst, COO of StepStone Hospitality. “We look forward to leveraging our experience to deliver an exceptional experience for our guests and associated as well to maximize value for ownership”.Â
Augusta is closely associated with golf tourism tied to the annual Masters Tournament. During this period, the city attracts visitors for multi-day stays and hosts events connected to the tournament at Augusta National Golf Club. The DoubleTree by Hilton Augusta serves travelers visiting the market during this period as well as corporate, social and leisure guests at other times of the year.