Crowne Plaza Hotels & Resorts is rolling out major renovations across several of its Americas properties, adapting to the evolving needs of travelers. By the end of this year, IHG Hotels & Resorts projects that 70% of Crowne Plaza’s Americas locations will feature its updated “New Modern” design, which prioritizes flexible workspaces, social hubs and upgraded guest rooms.
The New Modern design has defined spaces for productivity, restoration and collaboration in enhanced public and guest areas. Updated guest rooms include furniture and amenities that ensure a smooth transition between work and relaxation. New communal zones have designated public and private work and leisure areas along with dining options.
“As the once firm lines between business and leisure travel blur further, Crowne Plaza remains a trusted leader at the forefront of serving the new blended traveler,” said Ginger Taggart, vice president of brand management for IHG’s global premium brands. “Our latest design approach introduces more inviting gathering spaces that inspire connection and enable guests to balance business and social interaction.”
Recent Renovations
- Crowne Plaza Virginia Beach Town Center
After a full-scale transformation, the hotel’s 148 guest rooms feature modern furnishings and refined decor. Public spaces, including the lobby and meeting areas, have been redesigned for both comfort and functionality. The hotel has a revamped pool and a new flagship restaurant and lounge. The property is owned and managed by National Hospitality Services.
- Crowne Plaza Louisville Airport Expo Center
Under the ownership of Al J. Schneider Company, this 588-room hotel completed a comprehensive renovation. Updates include a refreshed lobby and guest rooms, along with a range of dining options such as Al’s Table restaurant, The Lobby Bar and a grab-and-go market. The hotel also offers more than 50,000 square feet of flexible event space.
- Crowne Plaza Seattle – Downtown
A multi-phase renovation, completed in late 2024, modernized this property’s exterior, lobby, dining areas and 418 guest rooms. The hotel’s 10,000 square feet of meeting space and its proximity to Lumen Field and the Space Needle make it a prime choice for business and leisure travelers.
- Crowne Plaza Niagara Falls NY – Riverside
Joining the Crowne Plaza system in late 2024, this hotel overlooks the Niagara River and is minutes from the iconic falls. The first phase of its transformation updated public spaces and 141 guest rooms, with more enhancements planned. A unique onsite dock offers easy boating access, complementing nearby attractions such as casinos, fine dining and trails. The project is led by Merani Holdings.
- Crowne Plaza Orlando – Downtown
Managed by Vista Hospitality Group, this hotel recently completed a multi-year renovation. The first phase modernized all 227 guest rooms, while the final phase upgraded public spaces, the exterior and dining areas. With 8,000 square feet of event space and proximity to major attractions such as Kia Center, Camping World Stadium and Universal Orlando Resort, the hotel caters to both corporate and leisure guests.
Expansion Plans
Crowne Plaza’s growth strategy includes the addition of over 36,000 rooms (the third most planned for an IHG brand) across nearly 150 hotels worldwide, expanding its room count by more than 35%. Upcoming openings include a 22-story Times Square location this spring, a 230-room property in Mexico City and a harborside hotel in Saint John, New Brunswick.