IHG Hotels & Resorts has signed a franchise agreement with Serene Tower (PVT) Ltd. to open Crowne Plaza Multan, Pakistan’s 6th largest city and about 330 miles south of Islamabad. The hotel is scheduled to open in early 2028.
Located along Bosan and Mattital Roads, the 200-key property will form part of the Serene Tower development. The site offers access to nearby residences, commercial areas and a PGA-approved golf course, serving a range of business and leisure travelers.
“The signing of Crowne Plaza Multan is a significant milestone in our growth in Pakistan. Multan’s rich heritage, coupled with its rapid economic development, makes it an ideal destination for a globally recognised premium brand like Crowne Plaza. Our partnership with Serene Tower (PVT) Ltd. reflects our shared confidence in the city’s potential and allows us to meet the rising demand for high-quality, international hospitality experiences,” said Haitham Mattar, managing director, IHG Hotels & Resorts – India, Middle East & Africa.
“We are proud to partner with IHG to deliver a hospitality landmark that will redefine standards in Multan. Crowne Plaza Multan will be a cornerstone of the Serene Tower development, offering world-class amenities and sophisticated design that will appeal to both business and leisure travellers. This project underscores our commitment to contributing to Multan’s urban transformation, and will be a landmark addition to the city’s skyline,” said Tahir Nawaz, chairman of Nawaz Group of Companies.
The hotel will include all-day dining venues, meeting spaces, a fitness center and a swimming pool. Crowne Plaza Multan will join IHG’s portfolio of more than 415 open hotels and nearly 150 in development worldwide.