Como Hotels and Resorts, Singapore, last week unveiled an updated brand identity for its nine properties. While each hotel will maintain its own individual name, all will now be underpinned with the “by COMO” tagline. At the same time, Como is launching a new website that includes, amongst other features, a news-driven blog.
Founded by Singaporean entrepreneur Christina Ong, Como Hotels and Resorts this September in Bhutan will add Uma by Como, Punakha. In 2013, it will open a resort in Phuket with other destinations under development.
Tablet- and mobile-friendly rich content such as locally researched destination guides, chef profiles and downloadable Como Shambhala Cuisine recipes highlight the new website.
The Como blog covers destination news and Como’s hallmarks of Wellness, Cuisine, Lifestyle, Adventure and Culture. “Tales from the Front Desk” provides behind-the-scenes glimpses of life on property; “Out and About” offers insider destination tips from the best shopping in London to the richest dive sites in the Maldives. Guests can also share their personal experiences and interact with Como’s general managers, chefs, activity directors and Como Shambhala wellness experts.
“Our branding reflects how every detail in every property is intrinsically ‘By Como,’” says Como COO Kuno Fasel. “Our new website’s interactive and social features welcomes guests to share their stories – they are part of Como, on-property and online.”
The new ‘by Como’ identity is being launched globally via the company’s new website as well as the group’s Shambhala wellness brand.