BWH Hotels’ Board of Directors has elected Viral (Victor) Patel as board chairperson for 2026, who brings over 25 years of industry experience to the role.
“I am thrilled to announce Victor Patel as our new Board Chairperson,” said Larry Cuculic, president and CEO of BWH Hotels. “Victor is a trusted leader whose guidance will be critical as BWH Hotels embarks on a transformational year, enhancing the customer journey through digital innovation, refreshing our loyalty programs and equipping hoteliers to deliver unforgettable stays.”
At 26 years old, Patel became the owner of the Best Western Corbin Inn in Corbin, Kentucky, a property which he still owns today. Outside of his support for BWH Hotels, Patel has also served as board chairman for the Corbin Tourism & Convention Commission, a member of the Kentucky Travel Industry Association and has served as an ambassador for the Asian American Hotel Owners Association.
“I’m honored to serve as Board Chair of BWH Hotels,” said Patel. “Alongside our incredible leadership team and fellow Directors, I’m excited to help shape the future of our company—delivering hospitality that makes every guest feel truly welcome and creating lasting impact for our hoteliers and the communities we serve.”