LONDON Bulgari Hotels & Resorts will launch its third hotel in 2012 when the ultra-luxury brand opens in London’s Knightsbridge area.
The 85-key hotel is under construction by Prime Development at a cost of about £350 million. Scheduled to open in advance of the 2012 Summer Olympics in London, it is designed by renowned architectural firm Antonio Citterio, Patricia Viel & Partners, with Squire and Partners as the local architect.
“We are extremely proud to be able to open a Bulgari Hotel in the heart of London, something that we have wanted to do for a long time,” says Francesco Trapani, CEO of Bulgari Group. “This hotel—the first new-build luxury hotel in London for over 40 years—will be another important element in the Bulgari Hotels & Resorts project. I’m convinced that it will be a further statement of our brand in the UK, which is a strategic market for luxury goods.”
The Bulgari Hotel, London has been designed to incorporate the highest standards of environmental sustainability, and it has already been awarded Best Hotel and Best Development at the prestigious 2010 UK Property Awards.
The hotel’s restaurant and bar have been designed to become the destination of choice in Knightsbridge. The hotel will also feature a large ballroom, a private cinema, a spa, an indoor pool and a fitness center.
The London hotel will join existing Bulgari properties in Milan and Bali.
