HENDERSONVILLE, TENNESSEE Boomerang Hotels is planning to reintroduce its scuttled Shoney’s Inn economy brand.
Shoney’s Inn, which is not affiliated with the Shoney’s Restaurants chain, joins the Settle Inns & Suites and GuestHouse International brands in Boomerang’s portfolio.
“Shoney’s Inn is an iconic U.S. brand, and we are very pleased to have finally prevailed in a long-running lawsuit to bring this great name back to the economy lodging sector,” says Boomerang CEO Brendan Watters. “Boomerang Hotels is proud to reintroduce Shoney’s Inn, especially during this challenging time for the lodging industry. With its strong name recognition, the Shoney’s Inn brand will certainly help our franchisees gain their fair share of the market.”
Shoney’s Inn franchisees will benefit from a new expanded website currently under development, integrated reservation services, classroom and on-site training, the Boomerang Returns guest loyalty rewards program and operational support, with minimal brand amenity standards.
Boomerang operates more than 6,500 guestrooms in the United States, along with two GuestHouse International properties in China.
Shoney’s Inn was launched in 1975 by the founders of Shoney’s Restaurants. The restaurant group spun off the hotel operation, which was eventually acquired by Boomerang. Royal Hospitality Corp., the current owner of the restaurant brand, filed a trademark lawsuit in 2007, but Boomerang won the rights to keep the Shoney’s Inn name last year.
