Belvilla, the European short-term rental and apart-hotel brand owned by PRISM, which is also the parent company of OYO, has entered the U.S. market through the misfortune of Sonder, securing 10 properties from the former short-term rental company though its bankruptcy court process. Belvilla selected 10 assets out of 79 offered during the court-led proceedings.
The transaction moves Belvilla into key urban markets across the country, including New York, Louisiana, Washington and Colorado.
The properties are:
- Court Square — Long Island City (Queens), N.Y.
- The Industrialist — Brooklyn, N.Y.
- RailSpur — Seattle, Wash.
- The Schaeffer — New Orleans, La.
- Skyline — Denver, Colo.
- The Queen — Philadelphia, Pa.
- East Fifth — Austin, Texas
- Ida — Phoenix, Ariz.
- The Louie — New Orleans, La.
- The Dutch — Long Island City (Queens), N.Y.
Operations have begun at The Dutch and Court Square in Long Island City (Queens), New York and at The Louie Hotel in New Orleans. These properties are operating under Belvilla District Six, the company’s upscale urban brand.
Belvilla’s U.S. arrival was shaped by the bankruptcy court process, which provided access to assets that met the company’s criteria on unit economics and operational feasibility. The brand has stated it is prioritizing properties where a consistent guest experience can be delivered while maintaining cost discipline.
The expansion reflects a measured strategy. Belvilla said it will initially operate a limited number of properties as part of an economics-led approach rather than broad portfolio growth.
“The U.S. represents an important opportunity for us, and our approach has been deliberate and selective,” said Ankit Tandon, global COO & CEO Europe, PRISM, the parent company of Belvilla. “We chose properties where the fundamentals work from day one, ensuring a balanced and sustainable model for guests and property owners. We are already in touch with additional owners who are keen to sign up with Belvilla as we expand our presence in the market.”
“Belvilla’s focus on operational clarity and long-term economics gives owners like me confidence. The model creates a win-win partnership built on sustainability rather than short-term expansion,” said Peter Papamichael, owner at Court Square, Long Island City (Queens), New York.
“We are delighted to begin our collaboration with PRISM and view this partnership as the foundation for a long-term and strategic relationship. We are excited to welcome Belvilla to The Dutch and to see its energy and operational expertise brought to the property,” said Shimon Siboni, CEO of Issta Nadlan (Assets) owners at The Dutch.Â
European Scale, North American Footprint
Belvilla operates more than sixty thousand holiday homes across Europe including the Netherlands, Belgium, Germany, France, Austria, Italy and Spain. Its parent company PRISM operates Motel Six, Studio Six and OYO in North America. In Europe, PRISM also operates full-service providers such as Belvilla, CheckMyGuest and DanCenter as well as the online marketplace Traum-Ferienwohnungen.
PRISM is rated by Moody’s, Fitch and S&P, with all three agencies upgrading the company compared to prior ratings. Moody’s projects earnings of around USD 280 million for the financial year ending March 2026 reflecting operations across Europe, Asia, North America and Latin America.
Belvilla’s U.S. debut unfolds not through ground-up development or large-scale acquisition but through a court-supervised restructuring process. Ten properties now form the starting point of its North American chapter.
