Tour operator Alpitour, Turin, Italy, announced on Monday the rebranding of its Alpitour Worldhotels & Resorts hotel division as VOI Hotels.
VOI is an abbreviation for “Vera Ospitalità Italiana” (“Real Italian Hospitality” in English) and the brand is looking to grow via management and lease contracts.
The concept is also being offered to independent hotels as a soft brand called Parte di VOI. Hotels joining will be able to utilize VOI Hotels’ distribution, yield management, online reputation management and CRM platform.
VOI Hotels said it is focusing primarily on expanding in Italy but also other European countries. In addition to Italy, the company’s portfolio of managed hotels includes properties in Tanzania, Cape Verde Islands and the Maldives. Three hotels are in the soft brand, including one in Rome, Bari, Italy and the Maldives.
“For Parte di VOI we foresee that over the next 12 months, 25 hotels will be signed up, mainly in Italy. For VOI Hotels, we just signed a new contract in Madagascar and have two to three hotels in the pipeline,” said Arco Buijs, VOI Hotels CEO.